Goal
Own WhatsApp banking in AI Search
Jota wanted to establish itself as the reference brand for AI-powered personal finance and banking solutions in WhatsApp — helping users and small businesses manage their cash flow through natural language inside their most-used app.
Outcome
Domain lift (Google Search Console)
In the first three weeks of publishing, Jota achieved +52% daily-average impressions and +36% clicks, with a 45% improvement in daily-average page position.
A reference brand in one month
Jota began to be featured in ChatGPT and Google’s AI Mode as a reference brand — cited or mentioned as a leading provider in queries related to digital banking, payments, and more.
In the forefront of hot topics
Jota also used AI Growth Agent to capitalize on news and further improve its brand awareness. It now appears as a source inside LLMs for financial queries on hot topics such as salário mínimo 2026, carnaval 2026, and copa do mundo 2026.
