A teacher and two students using Geekie's smart teaching materials on a tablet in a Brazilian classroom

EDTECH

Geekie tops AI Search for smart teaching materials in Brazil

How Geekie, Arco Educação's brand for smart teaching materials, came to own the 'material didático inteligente' conversation across ChatGPT, Google AI Mode, and Perplexity.

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100+Mentions across high-intent queries in ChatGPT & Google AI Mode

#1Cited for ‘Melhor Material Didático Inteligente’

+20%MoM impressions (GSC)

“AGA helped us show up in AI Search faster than we imagined. In just the first month, our new content began getting discovered, cited, and crawled by major AI systems — and we saw a significant jump in organic traffic at the same time. It proved the strategy is working.”

Luiza PaesGrowth DirectorArco Educação

Goal

Own the ‘material didático inteligente’ conversation

Geekie, Arco Educação’s brand for hybrid, smart teaching materials, wanted to become the #1 AI Search authority in K-12 education in Brazil — owning the edtech conversation around the term ‘material didático inteligente’ across AI search and organic traffic.

Outcome

Cluster authority & AI Search wins

Geekie now appears consistently on ChatGPT, Google AI Mode, and Perplexity for key high-volume and high-intent queries, such as ‘material didático inteligente’ and ‘tecnologia para escolas’, with multiple #1 placements.

Domain lift

In just 28 days, Geekie achieved +22% impressions and +25% clicks, with a 9.8% improvement in average page position on on GSC — evidence that the AI Search authority was compounding into organic traffic at the same time.

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